August 2026

Where Did All the Football Boot Brands Go?
Football used to have dozens of serious boot makers. At the 2026 World Cup, Nike, adidas and PUMA accounted for 93.9% of 1,200 tracked boot choices. it…
 • Stylo Matchmakers
Why Don’t Football Boots Last Like They Used To?
Football boots got lighter, thinner and more technical. They also got more expensive. So why does durability sometimes feel like it went the other way?
 • Stylo Matchmakers
When Did Football Boots Become £265?
Football boots were once equipment. Now some cost nearly £300. Stylo Matchmakers thinks the game has lost the plot.
 • Stylo Matchmakers
Stylo Matchmakers vs Pantofola d’Oro: Which Heritage Football Brand Has the Stronger Story?
Two historic football boot brands. Pantofola d’Oro built its identity around Italian craftsmanship and elegance. Stylo Matchmakers built its around…
 • Stylo Matchmakers
Stylo Matchmakers Backs Walking Football
Football does not have an expiry date. Neither should the people who play it.
 • Stylo Matchmakers
George Best, Stylo Matchmakers and the Playboy Club
He won the European Cup. He won the Ballon d’Or. He changed what a footballer could be. And when George Best signed for Stylo Matchmakers, the deal was…
 • Stylo Matchmakers
Trevor Francis. Stylo Matchmakers. And Why It Still Matters.
The £1 Million Man wore Stylo. Decades later, he backed its return.
 • Stylo Matchmakers
Heirship Seventeen: The Boot That Brought Stylo Back
The boot that restarted Stylo Matchmakers. Built for the modern game. Almost gone for good.
 • Stylo Matchmakers
We Don’t Need to Beat Nike
Stylo Matchmakers cannot outspend the corporate giants. So we won’t try. We will make proper boots, find proper players and put football before the…
 • Stylo Matchmakers
When Richard Keys and Andy Gray Called Stylo Matchmakers an Iconic Brand
The day I sat in the Leeds United boardroom and realised Stylo had never really been forgotten
 • Stylo Matchmakers
The Day Kanu Put Stylo Matchmakers Back on the Pitch
One year after I revived Stylo Matchmakers, Nwankwo Kanu wore the boots at his own charity match at Barnet
 • Stylo Matchmakers
© 2026 Stylo Matchmakers · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture